You can even combine multiple elliptical selections with different gradients to create an eye-catching glass reflection effect! Since we’re working with a circle theme, we chose to use the Elliptical Marquee Tool to create selections, and then create gradients within those selections. These are perfect for websites, app icons, profile pictures–any platform where you want to use as many tools as possible to communicate more about your brand. However, once you’ve created those assets, you’re free to experiment with color, gradients, and textures to create a more detailed design. It’s always good practice to have some logo variations that are only in black and white. But, you can take this process even further. The result was a striking icon that still closely matches up with our original full-text logo. We decided to put it on top of a black circle, changing both the color of the type and the color of the icon to white. Creating a variation like this is as simple as taking one piece of a larger logo, and then placing it by itself, or on top of a solid-colored shape. Since the ‘h’ and the leaf are the most iconic parts of the logo we’ve created, we decided to try making that emblem into a small icon. This will give you the same elements to work with without dismantling your original work. With any variation, it helps to start by duplicating the original. For instance, the header on your website and the profile picture on your social media accounts might require very different sizes.įor smaller applications, it’s nice to have a much smaller, simpler logo or icon that still represents the brand, and still is closely related to the original logo. This will make it easier to display in a wider variety of settings. It’s common practice to have several variations on a logo. Just keep in mind that when people read or see your logo from a variety of distances, you want each element to be readable. It’s up to you how much information you want your logo to convey. This can help provide more information about the company or brand. You’ll want it to follow the same curves and form as the type so that it feels like a natural extension.Īdditionally, sometimes it’s helpful to add additional text underneath the main logo. We decided to place the leaf as an extension of the ‘h’ at the end of the company name.īut, it’s usually never as simple as just sticking the icon somewhere along the type. Once you have an icon ready to go, it’s time to work with your design skills! The goal should be to seamlessly combine all the elements of the logo together so that it maintains the feel you want for the brand while still being readable. This will give us more room to experiment as we try to integrate it in with the type. That means we can scale it as large as we want, or as small as we want, without losing any resolution. We chose to download the icon as an SVG file, which is vector-based. Resources like The Noun Project are another great way to find inspiration for a logo.įor our imaginary tea company, a leaf icon seemed fitting. (Just make sure that anything you add is relevant to the brand you’re trying to represent!) When you want a little more than just simple type, adding additional shapes and icons can create more visual interest. It will be added to the list of fonts available in all of your Adobe programs. Once you find a typeface or font you like, simply toggle the switch that says ‘Activate’. Script-style fonts are perfect for this.Īdobe Fonts makes it particularly easy to add new fonts to Photoshop, since it activates and installs them through your Creative Cloud account. If you’re looking for some initial logo inspiration, we recommend using services like Adobe Fonts to find a typeface or specific fonts that represent the brand you have in mind.įor our example, we created an imaginary tea company, so we used Adobe Fonts to find some font families that have a friendly and organic feel. Most logos start out as basic typography, and many logos are only made up of type (called a logotype). Fortunately, creating a simple logo can be pretty easy and there are a wide variety of programs that can help you do it–Photoshop included! Starting with Type It seems like everyone needs a logo these days.
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